History

ZÉLL-V is a leader in therapeutic cellular therapies for anti-ageing, beauty and optimum health established by Ruyi Holdings Sdn Bhd in 2007. Since then, ZÉLL-V has expanded from Malaysia to Singapore and other parts of the world, with image stores established in premium shopping centres including Pavilion KL and Marina Bay Sands Singapore.

Today, ZÉLL-V is a renowned global brand with signature stores set up in various countries, namely Germany, Switzerland, the United States, Singapore, Malaysia, Brunei, Vietnam, Indonesia, China, Hong Kong, Macau, Lebanon as well as Taiwan, bringing health, vitality and beauty to countless people worldwide.

ZÉLL-V Model of Success

The exceptional success that ZÉLL-V has today is largely due to its unique business model – the ZÉLL-V 5 Pillars of Success:
Medical Technology and Quality Assurance

Medical Technology and Quality Assurance
As a health product, collaboration with professional medical experts elevates ZÉLL-V brand image, product quality as well as customers’ confidence. These international medical scientists, after over 70 years of scientific research, has formulated an exclusive cell therapy preparation to provide the human body with optimal restoration, thus meeting the need for health maintenance and anti-ageing worldwide.

Luxury Brand Strategy

Luxury Brand Strategy
All along, ZÉLL-V is being positioned as a luxury brand coveted by people from all walks of life through various channels – newspapers, magazines, television, billboards, V-Star Star Search contest, event sponsorship, signature stores set up in premium retail centres, etc.

Education and Training

Education and Training
Proper information and knowledge are continuously imparted to our staff and customers through seminars, one-to-one consultations and telemarketing. Proper education and training will enable the staff and customers to have a proper understanding of cellular therapy and health maintenance while building strong and long-lasting customer relationships.

Customer Care & Service

Customer Care & Service
By serving customers with sincerity through telemarketing, telesales and aftersales serivce, we help them to achieve a healthy lifestyle instead of merely selling a product. This helps to forge a long-term relationship with our customers.

Leadership and Management

Leadership and Management
Our staff play a crucial role in connecting the company with our consumers. By providing leadership to our staff, we help them find meaning in their work, obtain proper direction and opportunities for growth, and develop their talents so that they can advance together with the company.

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